Here is How to Maximize Video Advertising Strategy on Your Facebook Page
- katherinemiller996
- Aug 31, 2017
- 2 min read
Now, unlike before, you can make a lot of cash just by using Facebook videos. Facebook is a mega platform that is taking the video business serious, as a medium of advertising. Earlier, Facebook videos had not advertisements whatsoever. However, last year facebook annonsering introduced the pre-roll ads before videos play. This prompted different brands to explore this new venture to leverage their videos.
1. Short is the new orange
Make sure your video ads don’t run for more than 15 seconds. Just make a 30 second video and a 15 second video and test them together, and see which will out do the other. Take a look at the viewing statistics for the targeted audience and use the data to choose the best length. Mobile vides are supposed to be shorted than those on PCs, but shorted videos are still preferable.
2. Big font
It is critical to make sure your videos have larger graphics and fonts. This is true on smartphones, through which people surf with. Mobile devices are small and hence the graphics are usually tiny and almost unreadable. The best thing about large videos is that you can easily read the captions and even watch without the need of sound.
3. Indirect pitches always hit more target
You should always strive to find ways to solve the problems of your customers and not to install ‘’click me’’. What you can do is to make a list of the top benefits of your products or services that you will give your customers. You should bring these things to life in your Facebook videos and connect with your audience. For instance, if you are selling sunglasses, you can show a woman who is at the beach wearing them, instead of showing a pair of sunglasses.
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